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Andifoby Anjaneya Digital Forge
THE 8-STAGE METHODOLOGY

Engineered for Speed,
Certainty, and Zero Chaos.

We eliminate endless revision loops, mysterious delays, and scope creep with an explicit 8-stage engineering framework. You know exactly what happens at every step, who is responsible, and when each milestone is delivered.

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Predictable Timelines:Fixed milestones with defined approval windows so launches never drag on.
Async-First Communication:Direct Slack connect and weekly Loom video briefings instead of pointless status meetings.
100% Transparency:Shared Git repositories, staging links, and Notion dashboards open to your team 24/7.
01Days 1 – 3

Discovery & Alignment

We align on commercial outcomes, unit economics, ICP personas, and technical boundaries. We define non-negotiable KPIs before opening a design file or terminal.

STAGE DELIVERABLES:
  • Product/Commercial Brief
  • KPI & Success Metric Matrix
  • Stakeholder Alignment Doc
CLIENT RESPONSIBILITY:

60-minute intake session, providing raw access to existing analytics, brand assets, and domain DNS.

02Days 4 – 7

Research & Systems Audit

Deep-dive diagnostic into current funnel drop-offs, Core Web Vitals, competitor positioning, mobile usability friction, and social content gaps.

STAGE DELIVERABLES:
  • 32-Point Technical Audit
  • Competitor Matrix & Gap Analysis
  • User Journey Friction Map
CLIENT RESPONSIBILITY:

Sharing historical sales data, customer feedback logs, and conversion bottlenecks.

03Days 8 – 12

Strategy & Information Architecture

Structuring the high-conversion wireframes, site hierarchy, content matrices, tech stack specifications, and organic editorial cadence.

STAGE DELIVERABLES:
  • Full Interactive Wireframes
  • Technical Architecture Spec
  • Copywriting Master Document
CLIENT RESPONSIBILITY:

Reviewing wireframe flows and approving core value proposition messaging.

04Weeks 2 – 4

Design & Technical Execution

Crafting the visual design tokens, component architecture, responsive front-end, CMS schemas, and media production in parallel sprints.

STAGE DELIVERABLES:
  • Production-Ready React/Next.js Code
  • Figma Design System
  • Content & Short-Form Video Assets
CLIENT RESPONSIBILITY:

Weekly 30-minute async demo review via Loom and shared staging environment.

05Week 5

Review & Quality Assurance

Exhaustive cross-device, cross-browser, accessibility (WCAG 2.1 AA), and Core Web Vitals verification. Form validation and CRM webhook testing.

STAGE DELIVERABLES:
  • QA Verification Checklist
  • Cross-Browser Test Matrix
  • Lighthouse 95+ Audit Report
CLIENT RESPONSIBILITY:

Final stakeholder sign-off and production release authorization.

06Target Launch Day

Launch & Production Deployment

Zero-downtime cutover. DNS migration, SSL certificate provisioning, CDN edge caching setup, XML sitemap submission, and 301 redirect validation.

STAGE DELIVERABLES:
  • Live Production Cutover
  • Edge CDN Configuration
  • Indexed Sitemap & Search Console Setup
CLIENT RESPONSIBILITY:

DNS registrar authorization or delegation to our engineering team.

07Days 1 – 14 Post-Launch

Measurement & Baseline Verification

Telemetry verification. We monitor real-user metrics (RUM), form completion rates, error tracking (Sentry), and live session analytics.

STAGE DELIVERABLES:
  • Post-Launch Telemetry Report
  • Error Log Verification
  • Form & Inbound Pipeline Audit
CLIENT RESPONSIBILITY:

Confirming CRM lead handoff speed and sales rep notification delivery.

08Ongoing Retainer

Iterative Improvement & Growth

Continuous A/B experimentation, landing page variants, organic social distribution sprints, and monthly performance optimization.

STAGE DELIVERABLES:
  • Bi-Weekly Testing Sprints
  • Monthly Editorial Publishing
  • Quarterly Roadmap Review
CLIENT RESPONSIBILITY:

Monthly 45-minute growth review and prioritized sprint approval.

Ready to Begin Stage 01?

Book a discovery call to review your project scope, timeline, and deliverables with our team.

Book a Strategy Call